Grounded theory analysis in qualitative research is a type of scientific research concerned with the emerging concepts of social phenomena. It refers to situations where data collection is conducted in an unstructured way (Joubish, Khurram, Ahmed, Fatima, & Haider, 2011). The three main qualitative research methods are participant observation, in-depth interviews and focus groups (Jamshed, […]
This article focusses on techniques used to analyse qualitative data. The choice of technique depends upon various factors. This typically involves the research question, its theoretical foundation, and appropriateness of the techniques.
This article explains qualitative data representation in NVivo. Visualisation takes place on attitudes or perceptions of participants on certain issues. With the use of different tools, visualisation takes place on different qualitative items of projects.
It is important to establish the reliability and validity of the data before going further into the procedure of using NVivo for qualitative data processing, manipulation, analysis and representation. Scholars have studied and acknowledged the significance of meeting the condition of reliability and validity in data for generating reliable results.
Nvivo software is one of the most suitable software for qualitative analysis. This is due to its ability to accept different data types emanating from different sources.
Qualitative data can be analysed both manually and through Computer Assisted Qualitative Data Analysis Software (CAQDAS). But, given the vastness of data and systematic & rigorous preparation needed, the latter is overpowering the former.